¹Luh Mei Wahyuni,²Ni Made Sudarmini,³Solihin,⁴A.A.A. Mirah Kencanawati,⁵Ni Wayan Sukartini

^1,2,3,4,5Politeknik Negeri Bali, Indonesia

DOI : https://doi.org/10.47191/ijsshr/v6-i4-28

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ABSTRACT

The purpose of this study is to describe the potential of agro tourism being developed in Pancasari Vilage, Buleleng Regency, Bali. As one of tourist attractions, agro-tourism in this rural area offers green vegetation with the marvelous view of lake and hilly valley. In fact, activities of agro-tourism and stakeholders involved in its development support sustainable tourism of Pancasari village. A qualitative method is applied yet quantitative data used as a complement through observation, interviews, and literature study of data collection technique. Informants determined through purposive sampling. The results reveal the potential of agro-tourism in Pancasari village covers some plantations among others are strawberry, vegetables as a supply chain of hotels and restaurants in Bali. Moreover, the existence of Pancasari agro-tourism can support the related places of interests nearby, such as Lake Buyan with its temple of Goddess of Lake Dewi Danu, and Bali Handara Golf Course. This potential, certainly is in line with the role of stakeholders of government, private and local community as the host for portraying the multiplier effect of tourism development in terms of the people welfare.

KEYWORDS:

agribusiness; stakeholder; rural enchantment; sustainable tourism

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VOlUME 06 ISSUE 04 APRIL 2023